Emails
Between April 2021 and May 2022, as part of the communications pivot during the COVID-19 pandemic, King’s Communications and Media Relations department sent out 132 emails, using the Constant Contact email platform, to members of the King’s community, including messages from President Dr. David Malloy, Intent to Register communications, Request for Prayers and messages from individual departments. Collectively, the open rate for these emails was 47%.
This open rate was substantially above those for similar email campaigns in the industry:
- According to MailChimp, the average open rate for an email campaign in Education and Training is 23.42%.
- Influencer Marketing Hub says the average email open rate for Higher Education is 19.55%.
- Indeed (which pulled their info from Constant Contact) says the average open rate, as of May 2022, for Education is 33.57%.
Newsletters
While serving as Assistant Manager at Coles Book Store, I needed a clear and consistent method of communicating promotional initiatives to staff working a variety of shifts. To this end, I designed a concise promotional flyer in Microsoft Word and placed printed copies in each employee’s locker and on the central communications board.
As the Associate Communications Specialist at General Dynamics Land Systems-Canada, I was responsible for the creation and distribution of Lines of Defence (also known as Lines of Defense), an 8-10 page weekly newsletter utilized to share important information and accomplishments to our internal workforce in London, Edmonton, Australia, New Zealand, South Africa, Kuwait, and other international locations.
While employed as a Marketing and Data Coordinator at Carman’s Foto Source and Fairview Photo Lab, I instituted a weekly email newsletter to be distributed to the employees of the four locations (Stratford, Woodstock, Brantford and Sarnia). The newsletter communicated store news, specials and programs.
In my role as Communications Coordinator-Writing at King’s University College, I was responsible for the creation and distributed of the weekly employee Things@King’s newsletter, distributed using Constant Contact. The publication featured web stories, messages from senior leadership, links to faculty publications and information about events and initiatives aimed towards faculty and staff. The open rate for Things@King’s rose from 47.4% in 2020 to 62.7% in 2024, compared to Mailchimp’s reported industry average of 35.64% and Constant Contact’s reported industry average of 35.64%.
Video Screens
General Dynamics Land Systems-Canada, Carman’s Foto Source and Fairview Photo Lab, and King’s University College all utilized internal video screens as communication platforms for both staff and customers. In my roles within those organizations, I was tasked with producing and maintaining content for these screens.
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