Resume

Recent Employment History

Communications Assistant – Writing and Editing (2018-2023) and Communications Coordinator – Writing (2023 – 2025) – King’s University College

  • Created and published web stories highlighting student, staff, faculty, and alumni achievements, boosting recruitment, retention, and institutional reputation.
  • Supported multi-channel communications campaigns, leveraging email, internal and external websites, social media, media releases, internal video screens, and printed collateral to maximize reach and engagement.
  • Provided strategic communications and marketing support for multiple departments, including senior leadership, enhancing messaging consistency and organizational impact for events and initiatives.

Freelance Writer and Social Media Consultant
1990-present

Current

Ingersoll District Nature Club

  • Continue to maintain website and social media presence, with Facebook followers increasing by 2% in 2025
  • Also: developed and organized Photo Contest in 2014-2016 to promote interest in, and awareness of, nature in Oxford County and improve local awareness of the Nature Club

The Heroes of Zorra Project

  • Created marketing flyers and programs for the Heroes of Zorra project
  • Continue to maintain social media presence, with Facebook followers increasing by 2.7% in 2023-2024
  • Created videos to promote the project for Oxford Local History Days

Shelf Life Magazine

  • Contribute reviews, maintain website and social media presence
  • Facebook followers increased 17% in 2025
  • Shelf Life website had 651 views from December 25, 2024, to December 15, 2025

Previous

Editor and Layout Artist for OPAL – The Oxford People Against the Landfill (formerly The River Current) 2014-2017

Freelance writer for publications, including:
• Canoe Sports 1998-2008
• London This Week 2004-2005
• The New South London Reporter 1996
• The North London Beacon 1993-1996
• The White Oaks News 1993-1996
• The Rodney Mercury and West Lorne Sun 1990

Data and Marketing Coordinator – Carman’s Foto Source and Fairview Photo Lab
2016-2018

  • Spearheaded multi-platform marketing strategies, driving engagement across radio, print, email, social media, and web channels.
  • Managed advertising campaigns for multiple vendors, securing broad media coverage and strengthening relationships with key print and radio outlets.
  • Revamped marketing collateral, including the website, warranty pamphlets, and business cards, enhancing brand visibility and professionalism.

Content Creator – Write.On Communication Services
2015-2017

  • Research, wrote and edited articles and advertorials for the Londoner, Strathroy Age Dispatch, special editions of the London Free Press and Lifestyle Magazine
  • Created and posted content for social media platforms (Twitter, Facebook, Google Plus) for Casb Management Group, Joyce’s Sewing Shop, Regent Granite and Marble Inc., Waverley Mansion, Dental Placement Services, Write.On Communication Services and Capital Technologies
  • Developed content for print and digital media including the Ontario Square and Round Dancing Federation website and Hope’s Garden brochures

Communications Associate – Thames Valley Family Health Team
2015-2016 (contract)

  • Aligned closely with the the Thames Valley Family Health Team (TVFHT) Strategic Plan to foster informed engagement among both employees and patients.
  • Spearheaded the creation, implementation, and continuous refinement of a comprehensive communications strategy. Leveraged multiple platforms including the TVFHT website and portal, newsletters, social media channels, email campaigns, site-specific brochures, community reports, and engaging video content.
  • Established and managed a bi-weekly email newsletter, effectively showcasing new website features and content updates to a broad audience.
  • Crafted compelling messaging and communications materials for senior leadership, ensuring consistency and impact across internal and external communications.
  • Led the design and ongoing enhancement of the TVFHT internal and external websites, optimizing user experience and accessibility.

Media/Promotions/Communications Officer – The Compass Partnership
2014 (contract)

  • Teamed with stakeholders to develop marketing strategies incorporating traditional, digital, video and social media to support community events and initiatives of the Ingersoll District Nature Club, the Oxford People Against the Landfill (OPAL) and the Centreville Pond and Conservation Area Committee’s Oxford at War 1814 event to ensure communication goals were met with an eye towards informing and providing calls to action to audiences
  • Coordinated social media efforts including Facebook/Twitter/WordPress/YouTube for the Ingersoll District Nature Club, Oxford at War 1814 event (on behalf of the Centreville Pond and Conservation Area Committee), the Oxford People Against the Landfill (OPAL) Alliance, Men’s Shed-Oxford and ChewonThis! Oxford to promote initiatives and community not-for-profit events
  • Promoted Compass and partners’ events through local media including area radio, television and newspaper outlets
  • Directed outreach to local politicians, schools, museums and social groups to further promote awareness of partners’ events and initiatives
  • Provided support to Compass Partnership participants with creation of project-related materials including training manuals, outreach letters, presentations, press releases, banners, flyers, advertisements, publications, social media content, sponsorship and fundraising packages, etc.

Associate Communications Specialist – General Dynamics Land Systems – Canada
2008-2012

  • Collaborated with leadership and cross-functional teams to deliver multi-media communications strategies, amplifying company initiatives and achievements.
  • Produced and managed three weekly newsletters for distinct audiences, creating articles, photography, advertisements, layouts, and electronic distribution to maximize engagement with an audience of 2200 stakeholders in London, Edmonton, Australia, New Zealand, South Africa, Kuwait and other international locations.
  • Drove internal communications and marketing support at General Dynamics Land Systems-Canada, providing multi-media archives, event coordination, and strategic guidance to strengthen messaging and visibility.
  • Provided logistic and communication support for addresses from senior leadership, high profile VIP and customer visits including from then-Prime Minister Stephen Harper, the announcements of key contracts, annual Remembrance Day ceremonies and the United Way Cheque presentations

Writer/Photographer – Your Village News
2006-2007

  • Wrote and edited articles and submitted accompanying photographs and artwork to produce content for a 12-16-page weekly newspaper, covering Lambeth, Komoka, Kilworth, Melbourne, Delaware, Mount Brydges, Byron, Westmount, and sections of West London
  • Compiled and edited content provided by outside sources
  • Provided support to Hayter-Walden Publishing including distribution of, and contributions to, other family newspapers, including the Glencoe Transcript & Free Press
  • Represented Your Village News at community events and was recognized by London and District Crime Stoppers for “appreciation of…continued support”

Education

Continued Professional Development
2008-present
• Advanced Photography – Conestoga College – 2010
• Adobe InDesign – Fanshawe College – 2008

Internet Graphic Design – Westervelt College
2000-2001

Radio, Television and Journalism  – Lambton College
1990